38 | Leading a Group Practice with Haley Moore: Why Therapists Who Built a Team Are Still Acting Like a Friend Instead of a Leader
If you are a Canadian therapy practice owner looking to grow a virtual group therapy practice and have noticed that you're leading more like a friend than a boss, this episode is for you. Cecilia sits down with Haley Moore, RSW, founder of the virtual group practice Therapy Uninterrupted, to unpack how she transitioned from a solo and lonely practice to a team of six in just two years, and the leadership identity shift that growth necessitated. This is the People pillar in action, and it's the piece most established practice owners quietly skip.
In This Episode:
Why Haley deliberately hired a student before an established therapist, and how lower stakes plus a clean slate let her build her processes around someone still learning.
Why a team of six in two years isn't slow growth at all, when business benchmarks treat 40% year-over-year as accelerated and she's far exceeded it.
How standing optional weekly meetings plus twice-yearly in-person gatherings solved the team-connection problem without making the owner coordinate everyone's calendar.
Why no encounter is a chance encounter in a virtual practice, so team connection and clinician comparison have to be engineered on purpose.
How running short, low-cost experiments like walk-and-talk therapy and one-off workshops opens new revenue streams without committing to a lease.
Resources + Links Mentioned:
- 🌐 Website: ceciliamannella.com
- 💼 LinkedIn: Connect with Cecilia
- 🌐 Haley Moore — Therapy Uninterrupted: therapyuninterrupted.ca
- 📸 Therapy Uninterrupted on Instagram: LINK
Work With Cecilia — The Practice CEO Circle™
You've built something real. A full caseload, a respected reputation, a practice that runs — mostly — on your own steam. And if you're honest, you're carrying it alone. The payroll math, the profit questions, the leadership decisions you can't talk through with your own team.
The Practice CEO Circle™ is the executive-level peer room for established Canadian therapy practice owners who are done being the most advanced person in every space they're in. A curated mastermind where the baseline assumption is competence — and where you finally get to think out loud with people who actually understand what it's like to lead a practice and stay a clinician.
